Almost invariably, when talking to beginning solopreneurs about their ideal client base, I will always hear something along the lines: I can help anyone who needs a beauty treatmentEveryone needs therapy, so I shouldn’t limit myself to a particular groupI want to reach as many fans as possible, therefore I’m not limiting myself to aContinueContinue reading “Whom Do You Serve?”
Tag Archives: solopreneur
Stick to the Plan
I have to confess that I am a bit of a football fan (soccer for my American readers). I find the complexity of a fast-paced game where 11 players compete against another 11, following well-defined, but often ‘loosely’ interpreted rules, an interesting miniature experiment of life itself. What casual observers who are not remotely interestedContinueContinue reading “Stick to the Plan”
About Switching Yourself Off
One of the most remarkable things I often hear people say in the midst of their stress and overwhelm, is ‘I wish I could switch myself off’. When you prompt someone in that position to explain this further, they will say something along the lines of ‘I wish I could take a holiday from myselfContinueContinue reading “About Switching Yourself Off”
Only You Can Decide Your Worth
In the money-driven society we live in, we attach high importance on the ‘cost’ of things. However, very often our understanding of the true meaning of value is inadequate, and based on habit rather than a deeper insight about how that value is linked to our self-worth. We have a good idea of the valueContinueContinue reading “Only You Can Decide Your Worth”
Who Do You Need to Be in Order to Be Happy?
There is perhaps no other topic in the world about which more volumes have been written than the pursuit of happiness. In a world where it becomes increasingly clear that we need to create our own purpose and destiny rather than relying on some metaphysical system to introduce meaning to our lives, shaping our ownContinueContinue reading “Who Do You Need to Be in Order to Be Happy?”
Freedom Is About Being In Charge Of Your Time
In the coaching and mentoring circles I frequent, I am often told by marketing gurus that being self-employed is the essence of being free. All you need to do is give up your job, start your own business and you will get immediately a taste of personal freedom and unlimited potential for abundance. As aContinueContinue reading “Freedom Is About Being In Charge Of Your Time”
What is Your One Thing?
In his seminal book The One Thing, Gary Keller states that success is the result of narrowing your concentration on one thing. Success is the result of discipline, and discipline is created by consistently doing what needs to be done. My 70-year old neighbour is in the swimming pool by 5am, swimming 14 rounds everyContinueContinue reading “What is Your One Thing?”
Slow Down in Order to Go Faster
Like many others, I have been fascinated by the Olympic Games and the thrills they bring. Despite empty stadiums and the lack of an audience, top athletes have been pushing their boundaries and setting new Olympic records every day. Of course, not all favourites have performed well. In fact, some of them have not performedContinueContinue reading “Slow Down in Order to Go Faster”
KostasTheCoach-The Freedom Composer 